What We Do
Summit Group Consulting is a branding, communications, and marketing firm that offers a range of services, including message development, brand launch, crisis planning, strategic planning, media training, and campaign implementation.
We work with companies and non-profits of all sizes to define your brand and drive results.
Strategic Communications
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We work with your organization to understand your strategic goals and translate them into key messages that connect with your customers, using clear and effective language that conveys your vision throughout all customer interactions.
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A necessity to industries large and small, we craft, refine, and share your story with internal and external audiences.
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Our expertise is helping organizations get ready for when—not if—the worst happens. The last thing you want to be doing when a crisis hits is start building your plan.
Brand Development
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Whether your brand is newly established or long-standing, we look at your goals and build a plan that will reinforce your brand with key audiences.
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We audit, evaluate, and understand your organization to support creating a cohesive mission.
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Our expertise in storytelling builds a foundation for sharing your narrative through multiple communication channels. With a critical eye towards the future, we craft your story to captivate and engage your audience.
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We build a framework to determine if your existing partnerships are the right fit for your organizational needs and align with your mission and values.
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From organizational structure to building a fundraising pipeline, to communications strategy and content implementation, we provide a strategic approach to drive results.
Campaign Marketing
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Defining a core and target audience may seem like a given, but many organizations struggle to answer the basic question of who they are talking to and why. We work with your team to clearly define audience targeting to create efficient campaign conversion.
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We help ensure your story aligns with your brand by creating content and brand filters, and by auditing, evaluating, and understanding your organization.
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All content starts from a brief, and knowing the story you want to tell is just the beginning of the creative process. We develop the framework and translate the brief into creative content to tell your story in a meaningful way that will attract and impact your audience.
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While we’re not a media buying agency, we consult on your overall media mix. We provide guidance and data to inform your choices and ensure that your campaign is running efficiently, and make campaign recommendations to generate optimal results.
Digital & Social Media Strategy
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We evaluate your brand’s social and digital landscape and will work with your organization to establish KPIs that will help grow your audience.
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We build the roadmap that delivers a steady drumbeat of communications through digital and social platforms that reinforce your brand, build and sustain momentum, and drive growth.
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Learning is the best part of your engagement strategy. Our expertise is evaluating your metrics with an eye on translating those findings into meaningful growth and engagement.